Proud2Bme | Abercrombie & Fitch: "You're Still the Bully on the Playground"

Abercrombie & Fitch: "You're Still the Bully on the Playground"

This week A&F announced that they will launch an anti-bullying campaign, but they have no plans to expand their sizing. Proud2Bme amabassador Benjamin O'Keefe says it's too little, too late.

“When I was bullied to the point where I nearly committed suicide, it wasn't until I took a major stand that things began to change, " Benjamin said in a statement following A&F's most recent announcement.

"I realized that I was worth it and decided to prove it to anyone who disagreed—in a BIG way! One month ago, I started a petition on Change.org to stand up against something I felt was wrong. In that month, tens of thousands of people from around the world have joined me in solidarity to lend their voices to the fight. The actions of Abercrombie & Fitch and its CEO Mike Jeffries outraged millions and inspired a movement. The company lacks diversity and inclusion and discriminates against a major portion of its consumer base. We were clear in our demands: Make products for and embrace consumers of all sizes. The battle against bullying is an imperative one, but by refusing to make larger sizes, they are failing to see that they are still being the bullies on the playground.” 

We're keeping the pressure ON Abercrombie and Fitch. If you haven't already, sign Benjamin's petition and stay tuned for news about our next big action.

Photo credit: Charisma Moran-Ben

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Proud2Bme is an online community created by and for teens. We cover everything from fashion and beauty to news, culture, and entertainment—all with the goal of promoting positive body image and encouraging healthy attitudes about food and weight.

This site was developed in partnership with Riverduinen and made possible by generous contributions from JPMorgan Chase, Globant, the University of Delaware, and The Hilda & Preston Davis Foundation.

Proud2Bme was first launched in the Netherlands by Riverduinen, a mental health organization that has licensed the concept to the National Eating Disorders Association. Unless otherwise noted, all original content on this site is copyright The National Eating Disorders Association. The Proud2Bme brand, logos, and trademarks are property of Rivierduinen.