Proud2Bme | Billboards "Take Back Beauty"

Billboards "Take Back Beauty"

What do you do when you're sick of seeing ad after ad play on girls' insecurities about our bodies? Here's how two young women took a stand.

It's easy to internalize all those "you're not pretty enough" messages. They're everywhere. But we don't have to cower in the corner and wait for our self-esteem to completely melt away. How about taking action and finding a creative way to give all that toxic imagery and language some serious competition? That's exactly what Lindsay and Lexie Kite did.

The 25-year-old twin sisters are the co-founders of Beauty Redefined, a project dedicated to helping all people recognize and reject harmful messages about female bodies and female worth. They succeeded in securing sponsorship for a billboard campaign that placed positive messages about beauty all across their home state of Utah. The billboards include taglines like "You are capable of much more than being looked at" and "If beauty hurts, we’re doing it wrong."






Imagine driving down the highway and seeing one of those. A nice change of pace from the typical Photoshop factory, sexified billboards, right? If you want to spread some of the love, you can now order sticky notes printed with these billboard images. Stick them on your own mirror, take them to school, work, or anywhere you think people could use a little dose of Beauty...Redefined.

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Proud2Bme is an online community created by and for teens. We cover everything from fashion and beauty to news, culture, and entertainment—all with the goal of promoting positive body image and encouraging healthy attitudes about food and weight.

This site was developed in partnership with Riverduinen and made possible by generous contributions from JPMorgan Chase, Globant, the University of Delaware, and The Hilda & Preston Davis Foundation.

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