Proud2Bme | Strong, Beautiful, Me – A Limited Edition Tee from Aerie!

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Strong, Beautiful, Me – A Limited Edition Tee from Aerie!

This National Eating Disorders Awareness Week, we’re putting the spotlight on eating disorders, and in support of our efforts, Aerie just launched their Strong, Beautiful, Me campaign. The multi-pronged initiative will support NEDA in a variety of ways, and it’s easy to get involved!

Purchase a Limited Edition T-Shirt!

This NEDAwareness Week, wear your support for body positivity and recovery on your sleeve – literally. 100% of sales from Aerie’s limited-edition Strong, Beautiful, Me t-shirt will be donated to NEDA. The tee will be sold in Aerie stores and online at from February 16th through March 15th, or while supplies last.

Use Your Aerie Credit Card

Additionally, 5% of all sales made in Aerie stores using an Aerie or an American Eagle Outfitters credit card will be donated to NEDA, up to $25,000.

In New York City? Aerie’s SoHo pop-up store will match the total of all purchases made on Sunday, February 26th in donations to NEDA, up to $10,000, to celebrate the launch of NEDAwareness Week. 

Get Involved Online

Aerie will increase awareness about NEDA and its work through its social media channels and at, where visitors can access more information about the partnership and find links to resources on NEDA’s website.

And Aerie will also continue to serve as the presenting sponsor of our NEDA Walks, which raise funds for advocacy and educational programs and provide support for local communities.

When you support these Aerie initiatives, you support NEDA, so get involved and give back today!

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About Us

Proud2Bme is an online community created by and for teens. We cover everything from fashion and beauty to news, culture, and entertainment—all with the goal of promoting positive body image and encouraging healthy attitudes about food and weight.

This site was developed in partnership with Riverduinen and made possible by generous contributions from JPMorgan Chase, Globant, the University of Delaware, and The Hilda & Preston Davis Foundation.

Proud2Bme was first launched in the Netherlands by Riverduinen, a mental health organization that has licensed the concept to the National Eating Disorders Association. Unless otherwise noted, all original content on this site is copyright The National Eating Disorders Association. The Proud2Bme brand, logos, and trademarks are property of Rivierduinen.