Proud2Bme | It’s Time for Women With Curves To Be Seen & Heard

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It’s Time for Women With Curves To Be Seen & Heard

By: Ashley M. Williams--I love it when I see real women represented in the media and in advertising. When I say “real women,” I mean women who don’t look like they just walked off the runway. 

And it makes me feel really happy that some brands are now becoming known for embracing this idea of real women or real bodies. Most women do have curves and thanks to a number of brands and celebrities, I feel that this is something that our society has begun to embrace more.

This is especially true in advertising campaigns. Take for instance, Target’s most recent advertising campaign: “Target Loves Every Body.” 

In the swimwear campaign, some well-known bloggers promote the bathing suits. These bloggers include Nashelly Messina who is the writer behind Fabulatina, Nikki Minton who writes My Style Diaries, Sarah Boyd who is the founder of Simply Stylist, and Chantè Burkett who is the voice behind Everything Curvy and Chic.

In a video highlighting the campaign, stylist Zanna Roberts Rassi talks with each woman about their thoughts on their bodies– asking them about the features they love and the features that make them feel not so comfortable at the beach. I love how they highlight the women in this way and allow them to be their full, authentic selves.

But don’t be fooled. Target doesn’t have a spotless history when it comes to body positivity. Earlier this year, the Daily Mail reported that Target had announced via its Twitter account that sizes larger than US 18 for its new Lilly Pulitzer collection would only be available online. Many plus-size fashion bloggers were upset by this, including grownandcurvywoman, who tweeted 'It's like Target is dating a fat girl but won't take her out in public.. that's how I feel right now.' 

Target creates affordable designer lines and more often than not, does not extend the clothing to the plus size range. In the words of plus size blogger Chastity Garner , “You have once again made me feel like a second-class customer and because of that I'm going to have to discontinue my relationship with you altogether.”  

It’s nice to know that Target has this variety in swimwear and clothes for anyone who has curves. They need to make it easy and fun to shop, especially because most of the time, it’s harder for those who have curves. As blogger Pia of the “Chronicles of A Mixed Fat Chick” noted on her website, “ If you are a fat woman, I’m sure you’ve also noticed it’s difficult to find anything larger than a size 24 in an actual store.” 

I’m glad that Target has decided to stop knocking plus sizes. I’m glad Target has decided to take a stand in supporting all body types. It should have made this move years ago. After all, it would have only helped to promote its image, build brand loyalty with customers, and increase sales. Let’s hope this move by Target prompts many other stores to make the decision to really start embracing  women who have curves. 

Because of my support for this campaign, I wanted to call Target to find out a bit more. This is what a spokesperson said about the idea behind this big move:

“By partnering with real women that represent a range of body types and working with someone with a deep knowledge of styling and fashion like Zanna, we wanted to…inspire women to discover that Target has a suit for every body type, every style, and every size, and you won’t need to pay a lot for it.”

Well, it's about time. 

About this blogger: Twenty-five-year-old Ashley M. Williams is the founder and CEO of RIZZARR! She is also a multimedia journalist. Whether she is traveling the world or highlighting today’s news coverage, Williams is deeply driven and enthusiastic about persistently using journalism and social media to inform and inspire others to initiate positive changes in the world.

For more on body positive fashion:

Memo to the Fashion Industry: Using Diverse Models Increases Your Sales

Classy Little Fashions: Body Positivity and Non-Standard Body Types

Hey, Lululemon CEO: Women's Bodies Aren't the Problem. Your Attitude Is.

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