We heart Gabi Gregg. The fashion blogger was sick of stupid rules about what swimwear we "should" or "shouldn't" wear. So she posted a photo of herself in a bikini.

Gabi's bikini post was shared all over the interwebs and we can see why. Her message is all kinds of empowering for people of all sizes:

"As always, I truly encourage you guys to get to the beach (or a pool) this summer--don't let body shame keep you from having a good time! I don't expect everyone to feel comfortable in a two piece, but hopefully I can inspire some of you to take the plunge. I can't tell you how freeing it is to just have fun without worrying about what other people think."

The idea even sparked a "Fatkini Gallery" at xoJane.com, where others are invited to submit their bikini photos. Gabi went on The Today Show to talk about the gallery and the reason she feels so strongly about promoting body confidence.

In response to critics who say that she's promoting obesity, Gabi says, "I'm all for health. I think people should be really aware of what they are putting in their bodies and try to get more active, but the truth is we have to live in the bodies and be happy with the bodies that we have right now, regardless of where we are in our journey to health...My measure for health is how good I feel. The main thing is to judge how you feel and what you’re putting into your body, how active you are and not based on a number on a scale.”

Related: 5 Tips for Staying Sane When the "Bikini Season" Talk Starts to Get Crazy