Proud2Bme | Body Positivity: A New Direction for “Project Runway”

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Body Positivity: A New Direction for “Project Runway”

By Grace Bradley--During a recent Good Morning America segment, Project Runway judges Heidi Klum, Zac Posen, and Nina Garcia revealed that, in line with the body positivity movement, viewers will get to see a more body diversity and inclusivity in the upcoming season.

For its sixteenth season, this is a major leap forward for the reality series, but this isn’t their first groundbreaking moment in the body positivity movement. The season four winner, Christian Siriano, has gone on to create a body inclusive clothing line that features women of all shapes and sizes. Siriano made headlines at New York Fashion Week in 2016 when he included plus-sized models. Zac Posen, a judge from the series, designs a plus-size wedding dress line for David’s Bridal. Members of the series are not estranged from body inclusivity and diversity, but that’s not to say they represent the mindset of the entire fashion industry.

The fashion industry underrepresents about 67% of American women’s bodies, further emphasizing that what we see on the runway and in magazines, is not an accurate representation of what the majority of women look like. However, with the entire series behind this effort, this is a breakthrough for the show and will hopefully serve as another landmark in the fashion industry's effort to embrace all bodies.

The body diversity that viewers will see in this new season will primarily be in the weekly models. Designers will no longer be designing for the “ideal supermodel” body, and instead their designs will strive to be versatile and most importantly, they should make every model feel and look absolutely fabulous. The designers will be creating pieces that will work for a variety of body types, which will hopefully set a precedent for other fashion brands.

This past year, the public saw an abundance of body positive campaigns featuring models and fashion companies sprawled across print ads and social media. From Ashley Graham gracing the cover of Sports Illustrated, the All Woman Project and Bryce Dallas Howard and Tim Gunn speaking out about the lack of body representation in the fashion industry, this change in Project Runway is right on trend.

Back in 2014, Aerie launched its Aerie Real campaign and since then, the response to see a variety of bodies in the fashion industry has been extremely well received by the public. We can only hope this change for Project Runway will evoke the same reaction, and hopefully continue to push other fashion brands and labels to join the movement. 

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