Proud2Bme | Beyoncé's "Pretty Hurts" Video is Pretty Powerful

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Beyoncé's "Pretty Hurts" Video is Pretty Powerful

"Try to fix something, but you can't fix what you can't see. It's the soul that needs the surgery." Beyoncé's video uses beauty pageants as a metaphor for the pressures so many of us feel. [Trigger Warning]

The singer graces the cover of Time magazine's "100 Most Influential People" cover this week, an honor that recognizes her impressive track record sparking public discussions about social issues--gender equity, girls' empowerment, body image--through extremely catchy pop songs.

In the kicker moment of the "Pretty Hurts" video, the beauty pageant emcee (played by Harvey Keitl) asks Beyoncé one salient question: "What is your aspiration in life?" After reflecting on all the pain she has suffered in the name of someone else's version of beauty, her response is one that hopefully will be influential to the millions who can relate to that pain and insecurity: "To be happy."

Beyoncé has also launched the #WHATISPRETTY campaign to continue the conversation on Instagram.

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