Proud2Bme | Back in the Day: Thin Wasn't Always In

  • Lifestyle
  • Style at Any Size

Back in the Day: Thin Wasn't Always In

There was a time when "skinny" wasn't something to strive for--it was something to be avoided. We don't think it's all that helpful to say that one body type is more beautiful than another (whether it's skinny or shapely), but it is pretty interesting to see how the ideal has changed so drastically over the years. There was a time when women actually paid money for a product called "Wate-on." Today? Girls and women put themselves through hell to get weight off.

Check out this gallery of vintage weight gain ads.


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Proud2Bme is an online community created by and for teens. We cover everything from fashion and beauty to news, culture, and entertainment—all with the goal of promoting positive body image and encouraging healthy attitudes about food and weight.

This site was developed in partnership with Riverduinen and made possible by generous contributions from JPMorgan Chase, Globant, the University of Delaware, and The Hilda & Preston Davis Foundation.

Proud2Bme was first launched in the Netherlands by Riverduinen, a mental health organization that has licensed the concept to the National Eating Disorders Association. Unless otherwise noted, all original content on this site is copyright The National Eating Disorders Association. The Proud2Bme brand, logos, and trademarks are property of Rivierduinen.