Style at Any Size

JC Penney Knows How to Market a Plus-Size Campaign

By Palmer Hipp--Brands take note: JC Penney just raised the bar with the latest brand campaign for their plus-size clothing line, “Here I Am.”

5 Ways to Stay Body-Positive in the Dressing Room

By Kaitlin Irwin--You push the door open and walk into the tiny room. You hang up various articles of clothing and close the door, trapping yourself in that enclosed space with just yourself and a mirror for company.

How I Challenged the Lack of Diversity in High Fashion

By Emily Pennington--Most models are tall and skinny, and girls who do not fit that mold are very underrepresented in fashion and feel left out. I want to change that.

Aerie Proves That Body Positivity is Profitable

By Siena Roberts--Almost everyone has seen one of Aerie’s new ads. The #AerieReal campaign, launched last year, features unretouched models of all shapes and sizes.

5 Reasons Why “Unflattering” Clothes are a Myth

By Catherine Mhloyi--Many of us have flipped through fashion and lifestyle magazines and have seen articles entitled “How to Dress for Your Body Type,” “Wear This, Not That,” or “The Best Styles for Your Body Shape.”

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About Us

Proud2Bme is an online community created by and for teens. We cover everything from fashion and beauty to news, culture, and entertainment—all with the goal of promoting positive body image and encouraging healthy attitudes about food and weight.

This site was developed in partnership with Riverduinen and made possible by generous contributions from JPMorgan Chase, Globant, the University of Delaware, and The Hilda & Preston Davis Foundation.

Proud2Bme was first launched in the Netherlands by Riverduinen, a mental health organization that has licensed the concept to the National Eating Disorders Association. Unless otherwise noted, all original content on this site is copyright The National Eating Disorders Association. The Proud2Bme brand, logos, and trademarks are property of Rivierduinen.